On June 28th, Luca de Meo, CEO of Groupe Renault, Laurent Rossi, CEO of Alpine, and the Alpine management team jointly announced the future strategy and objectives of the Alpine brand, aiming to achieve €8 billion in revenue and launch 7 new models by 2030.
According to the targets, Alpine aims to exceed €8 billion in annual revenue by 2030, with an estimated €1 billion coming from China, and an overall operating margin of over 10 percent . The brand also aims for a compound annual growth rate of 40 percent from 2022 to 2030. By 2026, Alpine aims to achieve break-even and reach €2 billion in revenue. By the same year, the goal is to have 100 percent of its products electrified, and by 2030, achieve zero carbon emissions in production.
Furthermore, starting from 2024, Alpine plans to introduce 100 percent electric vehicle models and expects to achieve break-even in 2026. From 2027, Alpine will enter a global expansion phase, customizing its models according to different market demands. Among the seven new models, there will be a new version of the A110 sports car and a new four-seater sports coupe, the A310.
"These comprehensive sports car models will strengthen our market share in Europe and Japan, while driving our development in other international regions, particularly in the United States and Asia. We expect to sell our new models globally starting from 2027. Our goal is to grow from a niche market car brand to a mature global brand. Through international expansion, we plan to increase our operating margin to over 10 percent by 2030, ensuring the long-term sustainability of our business model," said Laurent Rossi, CEO of Alpine.
